Senior graphic designer, art director, and front-end developer with decades of experience building brand systems, campaigns, and digital experiences for national brands and growing businesses, including Greyhound, ABC Radio Network, IBM, and HP. Expert in translating complex ideas into cohesive visual identities and multi-channel campaigns across web, social, presentation, print, events, and OOH, with a strong foundation in typography, layout, color, and production. Comfortable leading projects from concept through final delivery, collaborating with cross-functional stakeholders, and mentoring designers while maintaining quality and consistency in fast-paced environments.
I am a creative problem solver that is adept at handling multiple projects and tasks in a fast-pace environment. In addition, I am a resourceful contributor that demonstrates collaborative abilities in the delivery of creative solutions.
My work has been published hundreds of times online and in a variety of publications such as TIME Magazine, Wall Street Journal, PC Magazine, PC Computing, and many others. My captivating designs were used as the visual feature in many advertisements to help promote the products capabilities and drive customer acquisition for many companies such as Acer, Canon, Epson, Greyhound, HP, IBM, and Micrografx.
• Lead concept development and visual direction for campaigns, ensuring every piece supports the core story and business goals.
• Guide designers, writers, and stakeholders toward cohesive solutions that balance brand standards with fresh ideas.
• Translate high-level objectives into clear creative briefs, moodboards, and design systems teams can execute against.
• Build and extend brand identities across logos, color systems, typography, and visual guidelines for print and digital.
• Design multi-channel campaigns—web, social, OOH, and events—that keep messaging and visuals aligned.
• Create marketing assets that clarify complex offerings and help sales and partners tell a consistent brand story.
• Design clean, hierarchy-driven layouts for ads, brochures, decks, and social graphics.
• Combine typography, imagery, and color to make information easy to scan and remember.
• Produce polished, production-ready files that hold up from pixel-perfect screens to large-format graphics.
• Plan page structure, hierarchy, and flows so visitors know where to look and what to do next.
• Design responsive interfaces that feel consistent from mobile to large desktop screens.
• Make visual decisions with accessibility in mind—contrast, type size, and interaction states.
• Build responsive sites using HTML, CSS/SCSS, and JavaScript, with React when the project calls for components.
• Implement layouts, animations, and interactions that faithfully match design intent in the browser.
• Use Git, npm, and modern tooling to keep codebases organized, testable, and easy to iterate on.
• Prepare press-ready files with correct bleeds, color profiles, and imposition for digital and offset printing.
• Coordinate with vendors to ensure large-format, vehicle wraps, and signage print correctly and on schedule.
• Troubleshoot production issues early so campaigns launch smoothly across print, web, and environmental graphics.
I have always had an unquenchable thirst for knowledge. Through education, training and experience I learned to utilize my knowledge effectively and readily to create captivating visual concepts that will drive the target customer acquisition, retention, and value.