Case Study – The Senior Source

Project Snapshot

The Senior Source is a Dallas-based nonprofit that helps older adults and their families with financial guidance, caregiver support, and volunteer opportunities. I created a small, cohesive campaign—one print flyer and two digital pieces—to show how I would support their communications team in reaching family caregivers and adults 55+ who want to volunteer.

Audience: Older adults, family caregivers, volunteers 55+
Deliverables: Print flyer, caregiver social post, volunteer promo
Focus: Clarity, accessibility, consistent visual system

Thumbnail of Family Caregiver Support flyer design — Family Caregiver Support flyer

Thumbnail of Are You a Caregiver? social post — Are You a Caregiver? social post

Thumbnail of Volunteer 55+ in Dallas promo — Volunteer 55+ in Dallas promo

Understanding The Context

I reviewed The Senior Source’s caregiver and volunteer content to mirror their tone and priorities, then ran Chrome Lighthouse audits on theseniorsource.org for desktop and mobile. Lighthouse evaluates performance, accessibility, best practices, and SEO, and the reports highlighted opportunities to optimize speed and strengthen accessibility for older adults and caregivers

Mid-range performance scores suggested room to optimize images and loading for mobile.
Accessibility scores were decent but showed opportunities to further improve contrast and structure.

Chrome Lighthouse desktop audit showing scores for performance, accessibility, best practices, and SEO — Chrome Lighthouse desktop and mobile snapshots for theseniorsource.org.

Chrome Lighthouse mobile audit showing scores for performance, accessibility, best practices, and SEO — Chrome Lighthouse desktop and mobile snapshots for theseniorsource.org.

To reproduce these results, open theseniorsource.org in Chrome, then open DevTools, choose the Lighthouse panel, and run a report.

Design Goals

I set a few clear goals before moving into layout and visual design:

Make information easy to scan and act on for older adults and busy caregivers.
Use plain language and large, high-contrast type aligned with clear-print guidance.
Create a consistent mini-system that feels on-brand with The Senior Source.
Design assets that translate across print, social, and web/email.

Family Caregiver Support flyer

Make information easy to scan and act on for older adults and busy caregivers.
Use plain language and large, high-contrast type aligned with clear-print guidance.
Create a consistent mini-system that feels on-brand with The Senior Source.
Design assets that translate across print, social, and web/email.

Are You a Caregiver? social post

Plain-language question and one clarifying sentence help people self-identify as caregivers.
Teal gradient overlay ensures text contrast while keeping the caring interaction visible.
Mobile-friendly hierarchy: headline, one body block, a single action button, and logo.

Case study layout showing Volunteer 55+ in Dallas promo design — Case study view of the Volunteer 55+ in Dallas promo.

Headline and subhead supported by imagery of active older volunteers.
Two short bullets and a clear “VOLUNTEER TODAY” call-to-action.
Soft background pattern and color system tied back to the flyer and social post.

Impact & Reflection

This project shows how I combine senior-level brand and print experience with web literacy and accessibility awareness to support an older-adult–focused nonprofit. By grounding the work in Lighthouse audits and age-friendly communication guidelines, I created materials that are visually consistent, easy to read, and actionable for caregivers and volunteers. In a real engagement, next steps would include extending this system into email templates and web modules and pairing future design work with regular accessibility and performance reviews.